daan17
daan30
daan13
daan26
daan18
TOOL06
e
echte
feef
01
04
03
daan29

 

FAST FASHION DECONSTRUCTION

This project was a collaboration together with Danika van Kaathoven (product designer). We started our project with
the idea of Fast fashion and focus on the fashion bloggers. We see the group of bloggers as a real community, with their own language and behaviour. In Youtube videos, the blogger shows his newest purchases from certain stores to thousands of viewers. By doing so, the blogger encourages his viewers to go to those stores and do their own purchases. 

FAST FASHION DECONSTRUCTION

This project was a collaboration together with Danika van Kaathoven (product designer). We started our project with
the idea of Fast fashion and focus on the fashion bloggers. We see the group of bloggers as a real community, with their own language and behaviour. In Youtube videos, the blogger shows his newest purchases from certain stores to thousands of viewers. By doing so, the blogger encourages his viewers to go to those stores and do their own purchases. They have a characteristic way of speaking and acting, which we find intriguing. Our goal is to start a countermove in order to create an addition to the existing movement of bloggers. We created our own virtual laboratory that can also be experienced in the real world.

Installation, wood, textile, 
Video

Installation, wood, textile, 
Video

EXHIBITION

Showroom Arnhem, 

Fast Fashion

(jan 2016)